4C consultants case study
The project...
To design a new look for the 4C Associates website based on existing 4C branding and deliver the project as static html pages to be implemented by the 4C technical team.
The solution...
The design and build of an attractive, easy-to-navigate site, introducing visually strong imagery and making the extensive amount of information 4C offer easy to access and understand.
The result...
A consistent, easy to use, well branded website successfully implemented by 4C and a strong platform for the next stages of 4C's digital marketing.
The need to update 4C
4C Associates is a procurement solutions company that works closely with global and national organisations to improve their businesses.
Due to the vast amount of information on the previous 4C site the content had become difficult to navigate and the look of the site had become dated.
4C's initial thoughts were to design and build the site themselves, however, Clare Elvy, 4C's Group Marketing Manager, commented "Initially we had planned to do the site in-house but resource and time constraints meant that we needed to seek outside help......and we're delighted that we did."
In December 2007 Fernhart was appointed to work with 4C to redesign their website.
The design process
Over a six week period working closely with Clare Elvy and guided by the 4C branding, Fernhart created an updated look for the site incorporating more images, introducing eye catching and informative charts and most importantly adding a new navigation making the content rich site easier to browse through.
"The team were quick to understand our requirements and use their creative input to make the goal on paper come alive." said Clare Elvy.
On Brand, on budget, on time
Working on a one-to-one basis the project progressed well from the initial design phase to the build of the static html pages.
On completion of testing the fully built site was handed back to 4C for implementation by their IT team.
The site went live in February 2008 and has been very well received both internally and externally.
Clare Elvy commented "[Fernhart] were very efficient and helpful and far exceeded our expectations, having created a fantastic site for us that is on brief and on budget - I wouldn't hesitate to recommend them."
Future remedies
Fernhart has applied the same level of professional expertise, leading-edge thinking and one-to-one contact to many businesses, using many technological solutions. For more information about these projects, or to find out how Fernhart could turn new media into new avenues of profitability for your business, please contact us today.
Call +44 (0)20 8296 1020
Email: theteam@fernhart.com